When designing a game it’s important to know your audience. No game is for everyone. You must know the capabilities of your audience when it comes to your game. If you are designing a game for young children, it would be a bad idea to rely on text. If your audience likes deep narrative, they would be ok with a hundred page story book being part of the game.

You could make your game and find the audience after, based on who enjoys playing it, but it’s much easier to decide who you want your audience to be and design for them.

Knowing your audience while you design can help focus your work and make decisions easier when you need to cut or add features. Always ask “is this what my audience wants?” This is similar to having a design goal for your game at the start to guide you. It could even be a part of that goal. And just like a design goal you are allowed to change your target audience if you feel it will make the game better.

Part of making an elegant game is making sure your players and game fit each other.

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