Content Creation is Hard

Sometimes I have a topic that I can write a lot about easily. Other times there just isn’t much to say. I’m not sure how much the length of a post matters but my gut instinct is that a lot of people won’t bother reading a very long post. Conversely, I feel like it at least has to be longer than a tweet. And for me in particular, it has to be decently longer than the preview text that goes out on Twitter and Facebook. If you came across a preview and at the end it said (3 more words) would you bother clicking? I supposed I could construct it so those last few words were a big reveal. Maybe that would get more people to click. But my goal with this blog isn’t to get clicks. Though getting them is nice. This is more a personal goal of sticking to a weekly content schedule.

Scheduling and content creation are tough. With this blog and my podcast (www.theboardgameworkshop.com) I usually get to a point right before writing, editing or scheduling that I think about skipping this one. But I know if I skip one it allows me to justify skipping another.

If I have a topic that I have a lot to say about it can be quick and easy. But usually coming up with an idea is tough. And it isn’t until after I write it that I realize I don’t have much to say about it. And I get a short blog post.

So in short, content creation is hard and I didn’t have a topic this week.

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